Tourism Development Through Recreational Events

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Tourism Development Through Recreational Events

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The Tourism Development Through Recreation Events was a project which commenced from July 1981 and ended April 1982. The project aimed at determining the tourist potential of recreational events in both the City and County of Peterborough.The idea for the project was developed during the 1980 Ontario Summer Games. The impact of the Games, within the region, and across the province, was quite considerable in terms of drawing attention to the importance of recreational activities for the local tourism industry. The general objectives of the program were: 1) To provide an opportunity to consider the impact that recreational events of a regional nature have on the local tourist industry; 2) To become more deliberate in the planning of recreational events that are of tourist appeal; 3) To determine the number, type and scale of recreation-tourist events; 4) To provide resource material for organizations interested in giving this tourism component more serious consideration; and 5) To increase the tourist potential of many existing events through this project. As a result of the project, a twelve month planning calendar was created which outlined upcoming events. Also a series of recommendations were brought forth concerning the creation of a new Peterborough Kawartha Tourism Convention, the yearly production of the planning calendar, that a clearing house of local tourist accommodations be created, and that the new Bureau conduct regular meetings to keep local organizers of tourist and recreational events up to date and organized.


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