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Archival description
81-012/001(07) · File · 1943-1949
Part of Jean Harstone fonds

File includes the following articles

  • "A Plan for a Network-Listener Relations Program, Design to Build a Loyal Listening Audience By Making the People a Working Unit of the National Broadcasting Company," 26 June 1949
  • "A Suggestion for a Radio Program for Children Ten Years and Older:, March 1847
  • "NBC Documentary Program - Living 1948 and Living 1949" re: publications of radio scripts in popular magazines; includes correspondence with Corporate Vice-President, Sept-Dec 1949
  • "Suggestions" for interdepartmental routines, 1943, along with a critical memo "Programming in the Early Morning Hours, WEAF and WABC", 2 Dec 1943
  • "A Program Suggestion for General Motors:, 24 July 1945, linking marketing concepts with program type
    Miscellaneous memos on audience-building for various programs; budgets; abstract and memo on promotion program for NBC
Articles on broadcasting
81-012/001(04) · File · 1942
Part of Jean Harstone fonds

File includes the following articles:

  • "Radio Programming: Its Present and Future" a proposal prepared for the Columbia Broadcasting System, 1942
  • "a Critical Analysis of Four CBS Promotions", 1942
  • "Merchandising and Advertising Program Suggestions for Chicago Mail Order House", 1942
  • "Suggestions for a Series of Life Advertisements Directed Towards Clients and Prospective Clients" (Life) 1942
  • "Now is the Time" - NBC's "Women's Series of National Broadcasts to Recruit 188,900 Women for WACS, WAVES" etc., March 1944
Jean Harstone fonds
81-012 · Fonds · 1925-1952

The fonds consists of original designs and drawings by Jean Harstone from architectural design school, 1925-1926 and promotion, advertising and program materials from the Columbia Broadcasting System Radio Network and the National Broadcasting Corporation Radio Network, New York City, 1938-1952.

Harstone, Jean
81-012/001(06) · File · October 1944 - January 1946
Part of Jean Harstone fonds

File consists of records relating to a project "initiated as a merchandising idea for the program and designed to reach the public, gain their interest and support ... and goodwill for the sponsor"
feedback notes from organizations and individuals (including teachers and school boards), summaries of advertising effective, market penetration etc. 1944-46, with copies of program notes and guides, 1 Oct 1944 - 20 Jan 1946.